Metrics-obsessed
Every feature starts with the number it's meant to move and ends with whether it moved it. I'd rather read the data than defend an opinion.
I want to make a dent in the world by creating impact from my work.
I'm Vipul Kothari, a product manager. For six-plus years I've taken products from a blank page to something people use every day — in fintech, in jobs for Bharat, in a social app that reached $3mn a month, and in eight products I've built and shipped myself.
[ 01 — Selected work ]
Problems I've owned, and what moved.
What was in the way, what I built, and the number that changed. Open any card for the full story.
[ Lokal · Social app · 0→1 ]
A new social app had to make money from day one.
Launched a micro-transactional social app and owned its roadmap end to end — personalised offers, gamified in-call recharge and expansion to 10+ countries.
$3mnmonthly revenue within 12 months of launch · CM2 +50%
Read the case →
[ Lokal · Jobs · Growth ]
Every job seeker cost too much to acquire.
Launched a new app and rebuilt onboarding, profile completion and the first-time experience.
−50%job-seeker CAC
Read the case →
[ Lokal · Jobs · Employers ]
Employers' jobs took too long to go live.
Launched payment recording and in-product payments for employers.
−70%time for a job to go live · 45% went live automatically
Read the case →
[ Lokal · Jobs · SEO ]
Job seekers had to find us without paid ads.
Built an SEO-optimised job-seeker website and drove the technical SEO and content roadmap.
+150korganic monthly active users
Read the case →
[ OTO Capital · Fintech ]
Too many loan leads, too few approvals.
Built a decision engine for soft approval and rejection to filter leads, backed by alternate device-data underwriting.
+60%loan approval rate
Read the case →
[ 02 — Things I've built ]
Eight products, live and in people's hands.
REET
Hover a stamp to read about it.
- 6+
- years in product
- 30
- person pod led at Lokal
- 20+
- A/B tests a quarter
- 8
- live personal products
[ 03 — How I work ]
Four habits that show up in everything I ship.
User-first, with empathy
I've built for job seekers in tier 2 and tier 3 India and for people financing a two-wheeler. Good product starts with sitting in their shoes.
First principles
I strip a problem down to what's actually true about the user, the economics and the constraints — then build up from there.
Research, then ship
User research first, then a fast first version in front of real users. Learning compounds when the loop is short.
[ 04 — Experience ]
Where the years went.
Lokal App · Behtar Technologies
Started on a jobs platform for India's tier 2 and tier 3 audience — users often underserved by products designed for metros — then launched and led a new social application.
Senior Product Manager
Jan 2025 – Sep 2025- Led a 30-member pod across engineering, design, analytics, ops and CX, and mentored 2 PMs.
- Launched a new social app and took it to $3mn monthly revenue within 12 months, with CM2 at +50%.
- Set up an experimentation framework running 20+ A/B tests a quarter, later adopted across the org.
- Fast-track promotion in 6 months, against a company average of 12.
Product Manager
Jan 2022 – Jan 2024- Cut job-seeker CAC by 50% with a new app and a rebuilt onboarding, profile completion and first-time experience.
- Grew organic traffic by 150k MAU with an SEO-optimised job-seeker website.
- Cut job-live TAT by 70% with in-product payments; 45% of jobs went live automatically.
- Led user research that shaped product improvements across the experience.
OTO Capital · Two-wheeler financing
Built OTO's e-commerce journey on the website and the app from scratch — taking a customer from browsing a two-wheeler to getting it financed.
Associate Product Manager
Aug 2020 – Jan 2022- Owned the complete lifecycle of the app with a team of 3 Android engineers, 2 backend engineers, an analyst and QA.
- Built a decision engine for soft approval and rejection, improving the approval rate by 60%.
- Developed a model to track user rides, taking ride-tracking accuracy to 94%.
[ 05 — Background ]
An engineer who chose product.
Education
B.Tech, Electronics & Communication
Vellore Institute of Technology (VIT), 2016 – 2020
Recognition
- GD Naidu Young Scientist Award, 2019, with a research grant under the Fast Track Research Initiative
- 1st prize nationally at the Western India Science Fair
- 3rd prize at Innovent, IIT Gandhinagar
- 1st prize at state and district level, DST Science Competition
Community
- Patron Member, JITO — Jain International Trade Organisation
- Member, Rotary Club
Methods
- Product management
- Go-to-market
- UX design
- A/B testing
- Data analysis
- User research
- Agile
- Prototyping
- Vibe-coding
Tools
- Mixpanel
- SQL
- Redash
- Google Analytics
- Firebase
- MoEngage
- CleverTap
- Adjust MMP
- Meta / Google Ads
- Jira
- Confluence
- Miro
- Excel
- Replit
- Lovable
- ChatGPT
[ 06 — Say hi ]
build together?
Building something that should make a dent? I'd love to hear about it.
vipul16kothari@gmail.com ↗Vipul's Chai Stall
est. 2020 · order #01
Building products that make a dent.
- 0→1 buildsx1
- Growth & monetisationx1
- Metrics, alwaysx1
TOTAL · impact100%
thank you · come again