[ Lokal · Jobs · Growth ]
Halving what it cost to acquire a job seeker
A new app with a rebuilt onboarding, profile completion and first-time experience for job seekers in tier 2 and tier 3 India.
- work for
- Lokal · Behtar Technologies
- date
- Jan 2022 – Jan 2024
- audience
- Job seekers, tier 2 and tier 3 India
- focus
- Growth, onboarding, first-time experience
(tl;dr) my role — Product Manager · Lokal
−50%job-seeker CAC
What I worked on
- Launched a new job-seeker app.
- Improved onboarding, profile completion and the first-time experience — cutting job-seeker CAC by 50%.
- Led user research that informed product improvements across the experience.